Sep 10, 2024

5 Reasons Your Brand Needs Custom Cannabis Swag

Cannabis culture has become a mainstream lifestyle, as more and more states are going legal. As cannabis brands compete to carve out their space in this growing industry, marketing has become a critical element for success. One particularly effective strategy is the use of giveaways to make their brand stand out and in the forefront of their client's brand.

WHY DO YOU NEED CUSTOM CANNABIS SWAG?

There are so many reasons why brands do their best to come up with custom cannabis swag which represents their brand effectively and creates a lasting impact. Being such a competitive industry, brands need to have exclusive merchandise in the market to improve their branding and give their customers value. If you are interested in knowing the reason behind this, here are some of the things that may convince you to start offering them now.

INCREASE SALES

Everyone loves free stuff, especially when it is free stuff that will enhance their smoking experience. As they use the products with your branding on it, it serves as a constant reminder of your brand and will indirectly cause them to buy more for you. Cannabis promotional items have a psychological effect on customers. So if you can create useful great looking products, there is a really high chance that customers will regard your company for having good taste. Therefore, it gives them a push to check out your brand and try out more of your products because if you are handing out such amazing giveaways, how much more amazing will the products you're selling be.

ENHANCES BRAND VISIBILITY

One of the most significant advantages of custom cannabis swag is its ability to enhance brand visibility. Branded merchandise like custom rolling trays, custom grinders, or even custom apparel are functional, everyday items that cannabis consumers frequently use in their daily life. Each time a customer rolls a joint on their custom tray or grinds their favourite herb using a branded grinder you gave them, they are reminded of your brand that provided it.

This type of organic, daily exposure is invaluable in a competitive industry. Unlike digital ads that disappear with a click or scroll, physical items remain in the customer’s space. They are tangible reminders of the brand, making it easier for consumers to recall it when they need cannabis products or services.

We have seen so many of our clients successfully implement and reap the benefits of using this strategy. These items not only help spread awareness but also create a sense of community and loyalty among customers. The more practical and visually appealing the swag, the more likely it is to be used and displayed, turning customers into walking billboards for the brand.

APPEALS TO TARGET CLIENTS

Custom cannabis swag has the unique advantage of appealing directly to a highly targeted audience. Cannabis culture is rich in traditions and lifestyle elements that resonate deeply with consumers who identify with it. By offering personalized swag items, cannabis brands can connect with their audience in a way that feels authentic and personal.

Items like custom rolling papers, custom stash jars, or custom printed lighters are not just promotional products; they are essentials for the cannabis enthusiast. When a brand customizes these items with their logo or unique design, it shows that they understand their customers' needs and preferences. This creates a deeper emotional connection, which leads to stronger brand loyalty.

For example, a custom rolling tray with a brand’s logo and creative design that aligns with the cannabis lifestyle is not just functional—it’s a statement piece that speaks to the consumer’s identity. Cannabis consumers are often drawn to brands that embrace their lifestyle, and by providing thoughtful, customized swag, brands can foster a sense of belonging and exclusivity that keeps customers coming back.

CREATES A LASTING IMPRESSION

While digital ads may be fleeting, physical swag leaves a long-lasting impression. Custom cannabis swag, particularly when it's high quality, can be used for months or even years, serving as a constant reminder of the brand. Products like custom grinders, custom air freshness, custom rolling trays, when made with quality in mind, remain in circulation far longer than the typical digital ad.

Studies have shown that branded merchandise can significantly improve customer retention. According to a 2019 study by the Advertising Speciality Institute (ASI), 85% of consumers can recall the advertiser that gave them a promotional product. Additionally, these items tend to generate thousands of impressions, particularly when they are items that people carry or use frequently, such as a custom grinder.

By investing in quality items that offer utility and longevity, cannabis brands can ensure that their swag continues to work for them long after the initial giveaway. A durable custom grinder or a sleek stash jar will remain in a customer’s daily rotation, keeping the brand top-of-mind every time they are used.

BOOSTS SOCIAL MEDIA ENGAGEMENT

Custom cannabis swag doesn’t just generate buzz in the physical world—it can fuel social media engagement. In today’s digital age, consumers love sharing their experiences online, especially when it comes to visually appealing or cool swag. By giving away custom cannabis products, brands can inspire customers to take photos and share them across platforms like Instagram, TikTok, and Twitter.

Running a giveaway that includes custom cannabis swag encourages customers to engage with the brand on social media. For example, a contest asking customers to post photos of their branded swag and tag the company can lead to increased visibility and organic reach. The best part? This type of engagement often feels more genuine because it’s driven by the customers themselves rather than paid advertisements.

A successful social media campaign featuring cannabis swag not only amplifies the brand’s presence but also creates a sense of excitement and exclusivity. Giving customers an incentive to share and engage can rapidly expand a brand’s reach, helping to grow its online community and generate buzz in the digital space.

CONCLUSION

Custom cannabis swag is more than just a freebie—it's a strategic marketing tool that enhances your brand visibility, appeals to a very targeted audience, creates lasting impressions, boosts social media engagement, and offers cost-effective marketing value. For cannabis brands looking to stand out in such an overly saturated market, investing in high-quality, personalized merchandise is a proven way to build brand loyalty and keep customers engaged.

Whether it’s a custom rolling tray, custom grinder, or a stylish custom stash jar, branded cannabis swag is a smart investment that continues to pay dividends long after the initial giveaway. At RollYourOwnPapers.com we have the largest selection of custom cannabis swag to choose from.

CUSTOM SWAG!

OUR TOP TIPS FOR CREATING EFFECTIVE CUSTOM CANNABIS SWAG

To maximize the impact of your cannabis swag, ensure you are selecting items that reflect your brand’s identity and resonates with your target audience. Popular items like rolling trays, grinders, and apparel are great choices, but sometimes deciding something out of the ordinary works well to stand out. Whatever you decide to decide for your next giveaway, make sure to prioritize quality, as well-made products create better impressions. When you work with a brand like RollYourOwnPapers.com get a well-made, high quality product. Lastly, consider personalizing the swag with creative designs and thoughtful touches that make the product stand out.